This week we will firstly cover how designing for print and designing online vary, then we will see about a particular online business use social media improperly and then failing miserably.
First of today we will see how designing for print and online are different. These days there are many individuals who have shifted over to a more modern way of reading, which could be on their computers, phones, tablets, kindles and etc. There still are however a segment of society that prefers a good old printed book because it could be for reasons like it feels more tangible and it is something you can own in general. Also, it is far easier to read a book than an online one, on-screen reading is significantly more difficult than reading through print as on-screen reading involves projected light which essentially is staring right into a projector lens. As opposed to print which only involves reflected light, on-screen involve many other aspects like different contrasts and brightness which can be a real eye sore...literally.
In print, there is relatively shallow indents whereas in online publication you can control and edit the line spacings to make the reading experience more comfortable. Also, in on-screen reading you can add white space which will greatly impact the appearance positively.
Another difference is that in print subheads are there to make it easier for a reader to identify and skim through what the book is about as it is far more difficult in print to flip through the pages and figure out what is happening. Online however, you could add in hyperlinks at the beginning of each chapter so that readers could have a preview of the topics they will be reading. This is much simpler because they can just click on it and get what they want instantly, rather than flipping through the pages of a book which would take much longer.
Lastly, designing for print is straight forward as it does not involve many animations and such. However, in online designing you would want to keep in mind not to over complicate things and just keep it as simple as possible instead. This is so the online version will not appear too cluttered and it would be much simpler to find information that way.
Moving on, now we will talk to business and how they mess up with the power of social media. Not many things are funnier than watching companies use social media and make terrible judgement calls on when they should promote and when they SHOULD NOT be promoting their brand. Here's a tip, a terribly devastating tragedy is a good sign of when you should NOT be promoting your brand. One brand guilty of this fail is online boutique Celeb Boutique, who following the aurora shooting in Denver, Colorado tweeted "#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-pleated-v-neck-strong-shoulder-dress-en.html".
http://www.huffingtonpost.com/2012/07/20/celebboutique-tweet-colorado-batman-shooting_n_1690308.html
This is why why it is wise choice to check WHY exactly something is trending first before trying to use it to market something. I mean really, as an established company you would think they would make better decisions about something like this. These days it is common to see celebrities or business use social media in all the wrong ways, mainly to gain attention by any means necessary for whatever reasons they may have. There's clearly been an abuse of social media power in this story and in my opinion this is mistake that should never have happened with a big company like this. Now this leaves me wondering, has social media made individuals so selfish that they act before they think or is it merely a 'bad day' for them.
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